Went to the Bournemouth Store today with my Daughter who was trying on wedding dresses for the first time EVER. The start of the day was lovely, we were greeted and were shown different choices and started to try on the lovely dresses. However, throughout trying on each of the dresses the manager interjected her thoughts and feelings, in which were all were very unpleasant/negative and were NOT needed. After we had tried of the fourth dress, the assistant allowed us to try one more style to see if she liked it. We noticed a slight increase of shoppers and as my daughter was stood on the plinth the manger, once again said something very negative and RUDE, (there were new customers waiting for fittings at this point) and told us that we 'snuck in an extra dress?' and we had to go out of the store to think about hat we wanted as we had already tried on five dress - again, my daughter had NEVER tried any wedding dress on before, how is she meant to know what style suits her? The manger was very abrupt and I saw my daughters confidence drop and she was distraught by the way she spoke to us, which made my daughter leave the store very tearful. This defiantly made us all question whether we even wanted to go back and try again? Fortunately we did go back, as she had spotted a dress she loved. We were greeted by a different assistant who was LOVELY, but throughout the time we were back in the shop, the manager did not look, approach, speak or smile to any one of us, which was disgusting. Customer service from the manger was APPALLING. The shop assistant's were amazing and they were the reason why we found the perfect dress. NOT HER. Very saddening for my daughter as she is now going to remember this experience and that has tarred the memory of buying her wedding dress. We hope you find this helpful, and use it as feedback for the manger and store.