Prices of dresses are very reasonable but be warned. ALTERATIONS will probably be needed, staff at the store have no idea about alterations at all. You will need to spend approximately 300-500 pounds for alterations depending on your dress. Seamstresses across the land have horror stories to tell about brides having unrealistic expectations of alterations because of what they were advised by salesperson at Wed 2B. For our story we were told that the crease under the breast area was due to dress being slightly big and would disappear once fitted. This was not the case a d several seamstresses confirmed that boning would need to be added to address the issue. If you buy a dress with a lot of lace/detail at the bottom alteration costs will be high as this involves a lot of work. Also factor in the upsell of box for dress, cover for dress, cover for veil etc