Very impressed with your company profile. My only concern, and maybe you may want to review this, is your “standard clause” about not covering any claims for the first 14 days. While this is understandable and probably desirable to stop fraudulent claims, your competitors (Bought By Many) waive this clause on condition that there is no gap between insurance. I have decided not to go with Bought By Many as it’s hopefully a lifetime commitment to a lifetime policy and I want to choose my dogs cover carefully but, I would rather be without risk for 14 days. Maybe, when taking new (puppy) clients who have had breeders 5 week cover you could try and match Bought By Many for dogs less than 3 months.