What I probably value the most about Viking Tapes is that it's a one-stop shop for tape, for specific applications (even if they're not necessarily the originally intended applications, e.g. 'helicopter tape' for bike frame protection). They know what they're talking about. They also come up early in any internet search if you use appropriate search terms. All of this is useful if you don't want to get caught up in the Amazon/ Ebay maze, comparing products and perhaps get led astray by cheaper, less effective products. It will save me time and effort. That's not to say that there aren't other products out there, not sold by Viking Tapes, which aren't worth a look, because that's not the case - I've found other products which work pretty well. There are other products out there, but if you want to start with the best available products as a baseline, then Viking Tapes is a good place to start. You'll find them here.