This was a risk for me. But, I wanted to invest in my wellbeing and I was drawn by the reviews for 'safe' hair coloring. My hair is short; it was a challenge to achieve all-over coverage with the amount of solution provided...I actually ran out before completing! First time ever using this product; but with similar products I have never had this problem. Initial order did not include my free gift as a new user and despite joining the color club -spending nearly $75. I received nothing additional -save the 'free' shipping. When I phoned to inquire abut the incentives promised added to my cart, I was told the error was on my end and they were unable to correct it. Their customer service rep suggested that I put another order in and that she would include the missed shipment with that....I declined. I am in the United States; The website runs very very slow -perhaps my challenges may be technical 'processing' related. As for the color itself, I feel it was gentle and effective; just not enough for full coverage.