If you need people to just make content for you, decent place, as some of the creators make good content, but some make really garbage low effort content. If you want to get actual impressions on your brand, most of the creators entire feeds are product placement, and the follows are other UGC content creators and NOT your actual target audience. Or the creators are loaded with fake views and fake likes. In general, you are not likely to see any brand lift from using these creators to post about you. But you can find some creators who make quality content. Or get stuck with a creator who makes very low effort content