The service offers what it claims to offer and their platform is well laid out and easy to use. Our issue was that half of the influencers that we tried to collab with never got back to us after the initial convo, and we also found that many of the influencers did not have enough engagement to make it worth it. Followers do not equal engagement. We did some digging and found that even those who had good engagement on Instagram, most of it was bot or junk comments and fake likes. In the realm of social media, AI, and the digital age, measuring a genuine following or the "popularity" of influencers is almost impossible without doing some real investigating and I think Social Kat could do a better job of vetting the quality of their influencers.