I would give customer service a 5 and the cake itself a 5 however it's worth mentioning that our cake was due for delivery on 21/02 ( needed it for the 24/02) and we received a notification that the cake had been dispatched. By 23/03 we still did not have the cake, so I had to chase this via email. The customer service team were very efficient and informed me that "there was a problem with DPD and the bakers can make the cake on special order and deliver it tomorrow". This was an excellent solution, however had I not chased I wonder if we would have ever been informed? My husband had to stay in the house to receive the cake and get a taxi to the party, so a little bit inconvenient. However, the cake was delicious, I love vegan cake and it was enjoyed by everyone. My son loved the design :)