A) I'm a big fan of the idea and concept and its saved my bacon before now. B) The card selection is different, quirky and often funny - all the qualities I look for and as long as they continue to keep finding fresh, new cards and occasions, I'll keep the address bookmarked. C) I feel like I am supporting "local" and start up "one wo-MAN band" as it were and everything is well packaged and executed professionally. D) No, I'm not a relative or on commission & E) the new gifts section I took advantage of for my last purchase and both key ring of William Shakespeare was perfect for an actor friend. Finally the card bundle is a great idea and I will be getting more. 6 cards of any design or occasion at a knock down price - I'm pleased these guys exist as they remind me why sending a card means far much more than a text,.