The CV is not bespoke. It's a copy and paste job with duplicate, generic words even in the short profile section. The writer does not have knowledge of the industry. The impression during the phone call is that the writer works in a busy office and is pressed for quantity and not quality. Maybe if I had enough patience to spend ours telling them precisely what needs changing after each draft I would get somewhere but then...I might as well do it myself. I thought I was paying for an added value. Also, read the terms and conditions carefully. You pay for promises and if they are not met you will not get a refund.