Not what it appears to be. Do your research before letting the slick marketing operation behind the £ multi-million business that's tails.com get its teeth into you, with its relentless personalized emails (WAY too many) persuading you to subscribe. That's the crux of it of course, it's a basic dog food by subscription. 'Better ingredients mean tastier food' it states proudly on its 'Our Ingredients' page, then goes on to tell you precisely NOTHING about the ingredients. Vague references to Salmon and Chicken, with zero detail about where these ingredients are sourced from, what the quality criteria are, what the % balance is. Then there are the grains, which you'll note all the BIG pet food companies pointing out are fine to have in your dog's food. Of course they are, dogs will eat anything on the whole. Grain keeps costs down and profits UP. So you'll note all the usual suspects producing handy web pages about why grains are good. All the time skirting over what actual parts of dead animals you're feeding your dogs. Anyway, don't take my word for it. Speak to your pet shop, most are incredibly well-informed about the foods they have in stock and can recommend what's right for you. Alternatively do your research online and you'll soon discover it's a marketing-lead minefield, apart from those companies that absolutely do produce food for your dog with full transparency about where the ingredients come from and only using fit for human consumption ingredients. Is Tails.com one of these? No, it is not. Now stop the relentless emails please. TWO A DAY is too many. Note: This review removed by tails.com within 24 hours of it being posted on that other review site, you know, the one you definitely CANNOT Tust. Screenshot attached with the dog name removed just add your own dog's name to get the relentless marketing experience.