Well...this subscription never disappointed me, and I honestly can tell you that Sock Geeks is the best Sock Subscription in the UK now, and I tried them all (please see my reviews and pictures). The London socks is also good quality but 3 times more expensive and not the same level of support or personalisation. Sock Geeks is very good value for money, excellent level of service, fast delivery, amazing customer service and most important the quality and design of socks are unique 5 stars +. Very easy and convenient to buy as a Christmas gift as I saw they recently introduced a prepaid subscription or one of gift in a personalised gift box or in a Handmade Black Cracker (the presentation of gift boxes is very luxury and always makes an impression). I highly recommend, and I will order again for Christmas table the Crackers this year (if they will be available again).