The service is wholly to suit them. They leave the airport on collection at a time to suit them and may well just bounce you off to another company and let them take the heat if necessary. As for collection, well if you enjoy Geneva airport, happy days, if not, get ready for a painful few hours unnecessary wait. I'm in the process of organising a taxi instead so I can spend a few extra hours enjoying my holiday instead of staring at a departures board which doesn't yet include my flight. It may cost me more but......the only words that can describe them are either greedy or lazy. I don't know which is more apt.