I think the concept is a great idea. The basic dinner products are bland and after a while they become less exciting to look forward to eating. The packs that you really want to eat which are not dried are more expensive and it makes the whole diet an expensive opportunity which means it is not available to all. In my opinion the products are too sweet. One fo the biggest hurdles to losing weight is the sugar cravings and I dont think STW address to fact that we want to go back to an eating healthy experience after we have lost the weight which means you could help us by reducing the sweet taste of all the shakes and bars.