Irrespective of how effective you are at backing up your sensitive data, when your backup needs backing up and everything fails - R3 Data are there to help! The fast track service that I used ensured that 100% of my data, especially irreplaceable family photos, were backed up and copied to a new external hard drive device. I trust R3 implicitly with my data. Not only are they highly competent, but I found them to be quite personable and understood my situation. I would highly recommend them to anyone who experiences the same levels of anxiety when they think they've lost all their data!