Pure Cremation do a good job overall in that they specialise in a no-fuss cremation for those who want this, so family and friends can celebrate the loved one's life in their own way. They treat the matter with respect and many staff members are friendly and kind. However, in my experience, communication was unclear and minimal, and admin messy. When you've just lost someone so close and feel vulnerable, the last thing you need is to keep chasing up people who promise time and again that they're going to call you, but fail to do so. It's really not nice. I was so patient and understanding about it but inside it hurt. Overall the experience with PC was fine, but I'd recommend some better staff training not to leave bereaved people in the lurch.