This is a great alternative option to the traditional funeral, however Pure Cremations still need to improve somewhat in the service they deliver. Although advertised as 24/7 we just got an answer machine until normal working hours. It took 21 days for collection from the hospital and we weren't told that the collection had happened I had to call to ask as we also had no confirmation of the cremation date which was another 5 days later. We then received a call to advise the Ash Operatives would return the ashes within 21 days maximum, again no contact after 20 days so I called for an update, no one available and I had to push for a same day call back. We were then offered the ashes back on Christmas eve, and only on complaining this was very insensitive and outside of their agreed dates did we finally get them returned on the 21st day. So in summary, this company needs to improve communication, meet their in deadlines and promises and remember this is someone's loved one not just a parcel delivery. They also need to not use my number for their sales team to call and try to sell me this product.