For ethos and ideas we would definitely have nutriseed a five. Same goes for the superfood porridge. Five stars and coming from a family from the western isles of Scotland that eats porridge everyday that five means something 😊. Where nutriseed fell down for us was unfortunately with th packaging of their five day detox. Both of us decided to do it as seemed like it would save a lot of work. However the juices leaked all over fridge and freezer turning them both purple ( beetroot juice ) which he kids loved but the wife not so much. With bottles that didn't leak it would have been a five for the detox as well !!