Having worked in performance advertising for 10 years, one learns to appreciate that no one individual can stay up to date on every new development across the many channels available. Mabo are a valued piece of our marketing puzzle providing a knowledgeable team of experts across multiple performance channels so I can ensure we are always ready to leverage new features & optimisations to benefit our bottom line. Their monthly webinars are a great way to stay up to date with digital marketing generally and my fortnightly discussion with Mabo's technical experts is always fruitful in terms of streamlining our account and brainstorming ideas for future improvements.