There is a definite problem with your order history. First, I have nothing in my history, I click on order history and your sad face icon tells me I haven't purchased anything yet :(. But thing is, I have in fact placed two orders. Both were from the retailer YOOX. But since I didn't 'register' with them as I was redirected there by LYST, they too have zero record of my two purchases in their order history for me. I had to phone them and thankfully they had me on their computer but not on their site. I don't understand how you can have a shopping website that has no order history if you are redirected to a different retailer's store and not from you site's inventory. The history record should still be there and it should be easier to find. Also, It was difficult to navigate or to find my account info. Always Keep it simple, put "your account" somewhere in the side bar. It took me a long time to realize my account info was on the very top of the side bar. I thought it was just there to let me know it's me and I'm logged on. Here's another thing you can do that "revolve" a shopping sight I found by accident does. Listed Underneath each clothing item are the sizes that are still available. It's a huge time saver. As far as recommending you to a friend, I would definitely recommend your site. It's good in many ways. It could be great with just a little tech improvements. Navigation is as important as the amazing resources you provide. That's your strongest area. Tech could improve.