Quality, quality and quality again. The Oak and Apple wood is proper wood, that will not go up in smoke in a matter of seconds, like the cheap stuff in the supermarkets etc The Charcoal, whilst fairly pricey, is of a much, much higher quality than the usual stuff. I highly recommend the Apple Charcoal which burns beautifully, hot and long. You really do get what you pay for, and best of all no nasty chemicals in sight, and sustainable for the environment. What’s not to like, I’ve been ordering from here for the last year or so, and they’ve got a lifelong customer with me. Next day delivery as well, always turns up prompt and well boxed. 10/10