The SYOB course was not what I expected. I thought it would be a macro strategic overview of the fundamental principles of starting a business. i.e. What is a business plan, how to formulate one; how to research competitors; how to distinguish yourself from the competition; how much money do you need to budget during the initial start-up period; how to ensure compliance with laws such as GDPR, health&safety, how to sell your service/product, how to decide what tasks to perform yourself versus outsource to a professional, pros and cons of a sole trader versus a limited company etc etc. Instead of exploring those topics in detail, the course focused heavily on Search Engine Optimisation (SEO) and technical aspects of website development and analysis. The instructors spent a little bit of time on some crucial things like selling and email marketing but I would have liked far more time on those and far less time on the technical aspects of web development. Despite not being what I wanted, Tim and Brian did cover a lot of content and mentioned specific platforms/apps/services they use for different aspects of their business. This was useful and it will enable me to find required services in the future without needing to research them from scratch. i.e. using Xero for accounting, Wix for DIY website design etc. I also enjoyed hearing the personal business experiences and lessons learned of Tim and Brian, both of whom have built succesful businesses from scratch. I am disappointed that this course did not cover social media platforms despite the advertised content saying that Day 5 would include an introduction to social media and guidance on how to set-up and use social media properly. This was one aspect I was particularly looking forward to but it was not covered at all. In sum, I would not recommend this course if you are looking for a basic macro introduction to starting your own business. However, if you already have that knowledge and want to focus specifically on the technical details of website development, SEO, and website performance, this course would be ideal. Both Tim and Brian clearly have a wealth of knowledge in this area and they will help you optimise your online presence.