I got a policy renewal notice this week from Legal and General that upped my premiums by about 10% so I dumped them as I do with all organisations that punish customer loyalty by increasing prices and use inertia selling to up the prices for renewing a service. Intelligent Insurance were staggeringly efficient at processing my application for a new home insurance policy - by the end of the working day on which I made my policy application I had received via email complete documentation for the policy I had purchased, and some very full and useful supplementary information packages. So full marks Intelligent Insurance for speedily and efficiently signing up new customers and for providing them with all of the information they are likely to need in double-quick time. I signed up for my new policy on 02/02/2017 and the policy commences on 01/03/2017. I was more than a little surprised then, to get a request to review Intelligent Insurance's services today, only the day after I signed up. The component of an insurance provider's service that I really care about doesn't really kick in until I need to make a claim - something that I'm not even in a position to do until the beginning of next month. Why are Intelligent Insurance so keen to invite me to review the quality of their services before I can possibly have gained any experience at all of the business end of their operations? Do they think that all there is to insurance is signing up new policy holders? One of the reasons I signed up with Intelligent Insurance was the impressive 87% customer satisfaction score. Is this entirely generated by newly-signed-up customers like me who as yet can have no idea how Intelligent Insurance do when it comes to dealing with claims? Is this peculiarity in feedback elicitation due to naivete or cynicism? Are Intelligent Insurance keen to start getting feedback from the get-go? If they are then I should welcome their enthusiasm. Or are they being careful to get my feedback before I have any opportunity to experience how they do when it comes to claims management? I don't know and I hope I don't find out because I'd much rather I never have to make a claim. But readers of Intelligent Insurance reviews beware, not all of them are written by fully-informed reviewers.