They pride themselves on being the only company that gives an honest review of the writer's screenplay, and this is why they don't try to sugarcoat their assessments. I believe it's the reverse - they give you a low score so that you will continue to pay for more coverage reports. The person that reviewed my screenplay didn't try to find anything good about it. He or she only knit-picked the whole thing and took every opportunity to justify their actions. Then after slashing your work they try and persuade you to accept their script doctoring service so they can charge you even more money.