If these guys could bottle their awesomeness and sell it, they'd be rich! The tool works great, messages get delivered quickly, yada, yada, yada. So a few companies do this just as well. So what? However, the difference is that it's the support/help/assistance you get from the team at Firetext. They reply to your email in moments, and nothing is too hard for them to help with. Even when I came up with a load of esoteric requirements, they found a solution. Everyone - yes everyone - I've spoke to there has beenmassively helpful, and gone the extra mile. If you're still trying to decide between Firetext and one of the other companies doing exactly the same thing at exactly the same cost, what are you waiting for? Go Firetext. You won't look back.