I guess Farer is still considered a micro brand. I don’t purchase many micro brand watches but I couldn’t resist the Swann. Everything looked great on the website. Honestly I wasn’t expecting to be highly impressed but hopefully just impressed. I can say I am highly impressed. The finishing, movement and dial are fantastic. The details really make this watch punch above the price point. It’s one of the few watches where I don’t change the strap and that happens with brands like Omega and even Moser. Not because they’re low quality but they just seem stodgy. Not the Farer strap. The purple dial radiates and the multi colored hands are perfect in harmony. Someone in design really knows what they’re doing. The movement is beautiful and wonderful to look at. There’s one little critique and that’s the numbers in the date window seem crowded when it’s on a two digit date. It’s not annoying but it’s the only negative I can find in this watch. I look forward to see what Farer comes up with down the road.