Equi London is that rare class act we love to be a part of: highest quality product backed by science, very attractive and clear advertising and promotions, focus is on a few products done very well, terrific and attentive customer service, and just enough of a personal connection with the owners/directors to feel that we're part of a grand effort towards collective health. I have Hashimoto's, for the sake of others who have this autoimmune disease, and 'Beauty' has definitely made a difference in my energy level and overall well-being the past two years. I would suggest trying it if you have this A/I disease, to see if it helps you as well. Cheers. Bonne santé!