As we set off for the day, the thought of buying another watch couldn't have been further from my mind. We make our way around the arena I spot the stall of Edinburgh Watch Co (EWC) at the other end of the venue. I quietly said to myself I'll have a sneaky wee peek when the wife's not looking. Two rotating glass displays with three tiers in each, I wasn't expecting to see anything exciting, but let's have a browse anyway. Tags Heuer, Tudor, Rolex. all on display. OK, now my eyes and excitement perk up a little. But that was just the appetisers, the main course begins when I start to chat with the gentleman who owns this stall. He introduces himself as Jonathan Gilbert, and begins to tell me the history behind the watch I was looking at, with passion and detail that doesn't come from just reading and repeating it back, but genuine enthusiasm and desire for high end luxury watches. Something I haven't come across in a long time. He proceeds with a small explanation of how this company began and the vision he has in mind. I could chat and listen for hours. As we start to come to a conclusion on our deal, I am informed he doesnt have the box or the paperwork and also has no switch capabilities with him but could do a bank transfer on Monday morning, and he would be happy to accept a verbal sale and if that worked for me. I gave Jonathan all the relevant details he asks for and conclude our deal with a nice firm handshake. Stating I will be in touch when I have transfered the funds, and he can inform me of the tracking information. When the watch arrives, again I am pleasantly surprised as I find a note from Jonathan thanking me for my custom and wishing me many years of enjoyment with my watch. In future I will be recommending EWC and in particular Jonathan to anyone who is looking to purchase a luxury watch. With second to none knowledge and customer service to match.