I went today to your branch at Westway Shopping Park in Greenford to buy a pair of shoes for my son. He tried one but I couldn't find the other shoe so I asked the shop assistant if he could help me to locate it. He rudely said "it is in the box" and went away. After I found it I said to him "in other shops you were supposed to help the customer" and before I have finished he said "Yea, yea, go pay at the till.. pay at the till". This is the rudest shop keeper I have seen in my life. I have reported this to the manager and much to my surprise, his reply was "we keep the shoes in the boxes". He: 1-never tried to identify who the shop assistant was, and 2- never offered an apology. My son needed the shoes for tomorrow and the time was 6pm, so I had to buy the shoes. I am a journalist and have traveled to many undeveloped countries in the world but found customer treatment there more civilized than your staff. You have rude staff and ignorant managers, no wonder you are ranked as one of the worst shops in the UK in customer service. My experience tells me you are working hard to get worse!