I took quite a while choosing my first SUP board. I narrowed my choice down to the Blackfin XL or the Bluefin Cruise Carbon 12. I chose the Bluefin in the end because I 1) Wanted to support a british family owned company. 2) The total package quality and quantity and value. 3) Some extra value from the black friday deals. I chose the 2019 model Cruise Carbon 12 originally as the changes to the 2020 model were quite small and the older model was an even better price. But I didn't hear anything from Bluefin for a couple of weeks so I contacted them via email. I heard back in a couple of days that they'd had a problem with their system and my order. They'd run out of the 2019 models so gave me a free upgrade to the 2020 model by way of apology without be even asking. It's the way that companies handle when innocent mistakes happen that really sets them apart in my view. The board arrived just before Christmas and I gave it a quick test inflation. It looks brilliant and I can't wait to get out on the water on it.