As I'll be 40 next year I felt it was time to start looking at skincare make-up regimens that complemented me - i.e. not vlogs by beautiful woman in their twenties talking about disguising dark under eye circles and wrinkles (where were they?!) I did a little research and discovered a matte look and black eyeliner was beginning to look harsh on me. the matte powders would collect in the faint creases under my eyes, emphasising them - and my foundations, concealers and bronzers were beginning to look cakey. Definitely time for a change. I came across Katie's tutorials and Beauty and the Boutique quite by accident. What REALLY appealed to me was a number of factors: (1) Katie's tutorials: all free to watch and showing how many of their products are multi-use. (2) The first purchase I made was the 'Blossom primer' which is my go-to primer every day. It really gives a more delicate, dewy, youthful appearance worn under liquid foundation. (3) The B& the B Team: I have now purchased around 8 products and every time I thank them, they respond in such a wonderful way that makes me truly feel like a special and valued customer. Hands-down the BEST customer service I have encountered during my hunt for a new make-up regime, which includes many big named companies. So far my favourite purchases are the 'Blossom primer'. This, and the others stated will be re-purchased time and again. Daniel Sandler 'water-based blush in the universal hue that suits everybody - 'Passion' - just beautiful! Eye of Horus eyeliners. Wow! I bought the 'Nubian Brown' and 'Amethyst' and they are amazing. They glide on so easily and don't drag the eyelid at all. I'm even beginning to master applying eyeliner to the upper water-line instead of the lid itself (you'll see tutorials). It was tricky at first, but after around 3 attempts, following Katie's directions, I'm nearly there and what a difference it makes!! Leaving the whole of the eyelid bare to do whatever you choose re eyeshadow or just a nude base. This is a revelation to me! The Daniel Sandler 'Contour Pallet' is well worth a mention too. The dark section isn't overly dark so you can build up the product to your preference (don't forget to 'tap-tap' excess product off your brush!) Now I'm waiting on 'NIOD Photography Fluid' coming back in to stock as that will definitely be my next purchase (I'm also considering the 'NIOD serum'.) Sorry this has turned in to such a long review, but the truth is, I haven't purchased 1 product that I have been disappointed in. I have received wonderful compliments from my husband and 6 women I work alongside since I started my new look!! As an aside, the fact that Katie developed the awful skin condition, psoriasis, at the same age as I did (18) also attracted me to the company. I figured that as a make-up artist, and Katie does state that's what led her into skincare and make-up artistry, that she would know her stuff. She has certainly proven me correct!! B & the B will now ALWAYS be my first port of call for skincare and make-up purchases. Thank you all SO much, you have a new devoted customer and I wish you all the best for the future. Sara xx