Artemis were such a clean-cut, well-mannered and chirpy bunch that you might think they have turned up to host antiques roadshow on your front lawn as opposed to cutting your trees down. Simon is a superstar veteran of the tree world, and whilst you might not be lucky enough to get a personal appearance from him, you can be sure that everyone of his team is hand picked by him and moulded to his exacting standards. They perform their death-defying work with lighting efficiency and razor-sharp precision, they clear up and clean up and check you are happy with everything, and you’re left feeling like you stepped out of the cinema when you were a kid after watching the Superman movie. The only thing I would say is missing is a dance routine and song.