Have traded with AW for a few years now, I am a small business in a small town and have been loyal to them especially throughout the fire when stock/service was poor but understandable. They rewarded me recently by supplying another shop with the EXACT SAME postcode, i.e next door. When I wrote to complain and ask why I received a long email full of repetition and waffle from their Operations Manager, Ms Baka-Wyse which did not address in any way my complaint and dismay at them supplying another business next door to me. Ms Baka- Wyse to check postcodes to ensure that you do not ruin a loyal customers hard work of building up your products is, contrary to your pathetic excuses you wrote to me, very easily done. I have 8 other suppliers who do that as they recognise it is not good for their business either as a price war just cheapens their products, as it has done to your products in this case I can assure you the other business is now selling your bombs/doughnuts/jewels for 50p, check their facebook page,and I can no longer sell the same products for any price. It did not go un-noticed that you did not offer to compensate me for my loss. I have now secured 2 other new suppliers who will supply me with similar products that I used to order from you and who have willingly agreed not to supply anyone else on our high st. Sad that your greed let it come to this. Wish I could have rated you zero stars, you would have deserved it.