Been using Aldi for some years. Know the store from Germany. Good things about Aldi are the low prices which sometimes stay the same for 18 months or more. Products are mostly pretty good quality too. Recently maybe they have hired some folks from the the other supermarkets, but they have started to disappoint. Majorly, as was ever thus, everything is price matched with Lidl and vice versa - must be against competition law, mustn't it? Then, packs have fewer items inside for the same price; prices are going up by silly percentages. instead of some sort of inflation based 2-3% rise, its way above. People notice these things over time. Take eggs, for example - 10 large eggs and the last rises. Just be happy with lots of market share, turnover growth and therefore profit and the huge extra you make on booze versus Germany. And keep things in stock. It's okish to have to search through mounds of packs of frozen fruit for the Cherries you want, but not for there to be none there very frequently after all that effort! I could go on, but you get my drift. Don't take loyal customers for granted.