AA labels used to be excellent.......but that ship has sailed! Our last 2 orders have been terrible. Poor materials that would not print correctly. Labels were badly put on the reel so they wouldn't align to the printer correctly and finally, labels were sent on the incorrect core diameter so they do not fit on our printer. As for the new customer service! This simply is terrible! Instead of speaking to somebody in production you need to speak to a 3rd party! On average they take 1 hour to respond via text and are very hard to understand via phone! Needless to say our last ever order