In recent years our business requirements have changed extensively. We needed a reliable, easy-to-use VOiP service that catered to the rapid changes in how the Future Shop staff worked and engaged with customers. The criteria were, firstly, it had to be a robust and reliable system; secondly, the call quality had to be supreme as we engaged with customers extensively over the phone. Thirdly, it had to be backed up with excellent support services based in the UK. In addition, the system needed to be not too radically different from our current analogue desk phone system but easily scalable as the business grew. We evaluated some well-established companies and the big players in the VOIP market arena. None of them fully matched our needs. That is until we came across Yay. Yay is a breath of fresh air. Their VOIP service matched our needs precisely regarding flexibility, reliability, high call quality and scalability. We've been using the service since December 2021, and I have to say it has transformed our business. Their support is excellent, and we've found them highly responsive. If you want an excellent VOIP service, look no further than Yay.