I have ordered directly through company, great customer service, happy to talk through the products, i also order through a local shop sometimes. In 30 years of dyeing my roots, this is far and away the BEST, i have pure white VERY resistant roots that salon dyes have struggled to cover.I started to worry about the chemical impact this was having on my body, so switched to more natural dyes. All of the natural ones i tried failed to cover or turned my roots orange. I take Tints of Nature to my hairdressers and she applies, apparently its thinner than salon dyes and a little trickier to mix/ apply, but the hairdressers are AMAZED at how effortlessly it covers. I can honestly say its a game changer for me.