Ticketmaster make a good living out of selling gift cards to punters desperate to find a present for an awkward relative. Great idea. Not so great is when the awkward relative discovers that the credit on their gift card can be applied to a wide range of tickets....except Hamilton, the one show everyone wants to see. It's not good enough to blame the promoter who is trying to prevent scalping. It's not beyond the wit of man to have a process where the ticket is purchased using the mandatory credit card but credit from the gift card is applied to the credit card account.