I bought a Simba mattress from the TV adverts but really didn't get along with it. It was too soft, made my back sore, and I don't really get back issues. A mate of mine who I play golf with said his friend (Matthew) is highly reputable and runs a bed and mattress shop, this one. I gave him a call and he asked a few questions, and then he told me to change a couple things about my bed support and "give the Simba a chance". i.e don't buy from me, if you don't need to. Unbelievable !! I found this integrity so refreshing. Two weeks on still no joy, so I sent my Simba back. To be fair to Simba they were v good, delivery, pickup and refund were as promised. I phoned Matthew and popped into the showroom, tried out the 4-5 mattresses that he'd recommended for me, and picked one. It is absolutely brilliant (and it's cheaper than the Simba). Delivery and service were faultless. Apologies for the long review, but I believe that when someone does something well they deserve credit. Nice bloke, excellent company, I could not give them higher praise.