This is the third baby blanket we have purchased and although we are very happy with the quality of the blanket, each time there has been an issue with the packaging. Plastic free packaging is important to us but unfortunately the box has always arrived quite battered and it means the product loses some of its quality :( For the price, I would expect a sturdier box. With this blanket, we ordered embroidery but didn’t want to unwrap the tissue paper and sticker to check it was all ok - maybe an idea to include the sticker still on a backing so that if it is a gift, the recipient wouldn’t be disturbing the wrap?