If you have a real desire to learn to swim and conquer your fears or improve your technique and are fed up of putting off group lessons at the local swimming pool, then SwimNow is the best option for focused one on one lessons where I personally have seen significant improvements in my confidence and technique. The instructor is great at providing feedback whilst ensuring they are listening to what you are experiencing so that they can troubleshoot and change things up if necessary. The price is significant but so is the amount of progress made across the bundle of lessons. Make sure to cancel lessons 24hrs in advance so not to forfeit your sessions fee. It's been a very positive experience for me and I would thoroughly recommend!