Although I wrote a previous 5* review (starting with “I started swimming lessons aged 24...”) I thought I should add the negatives now that my lessons are nearly over. This is in no means discouraging people from the tutors as they are still good. Just the business lack of communication can be frustrating sometimes, as they will contact you beforehand to ensure you sign up, but then one lesson got cancelled 45 minutes before the lesson (due to venue issues). Then when I missed a lesson due to unforeseen circumstances, and informed them the night before it was still charged (£45! Per 30 minutes), and didn’t receive response to my message or voicemail. This can be frustrating especially considering the amount you pay for them. A few lessons were also cut short by around 5 minutes or so 😁, saying that’s all we have time for. But it made up that I stayed in the pool and practiced on my own for a bit. If the mishap with the lesson which I wanted to cancel didn’t occur I probably would’ve recommended SwimNow to 2-3 other family members, but this makes me not want to anymore. So gained £45 but lost out on repeat loyal customer and possibly 2-4 new ones! Customer experience is key. Still I’m Happy I took the lessons and learnt to swim and hope this is taken on board as constructive feedback.