Before starting a campaign with Smooth Digital, we, at St Georges Care Home were doing leaflet distributions and putting ads in magazines, and we did see an uplift in the number of enquiries but that soon died down and then it became difficult to track the success of our marketing. We couldn't see what was doing well and what wasn't and our care home operators were also finding it difficult to fill beds. We came on board with Smooth Digital specifically for this reason, as they can track the number of enquiries that come through and the source of the leads too. Digital marketing not only gives us much more success but also more visibility of which areas of the campaign are doing well and which areas need improvement. When we first started working with Smooth, we were at about 80% capacity and within 6 months we were able to reach 97% capacity, with only 1 bed remaining to fill!! Alpesh Patel Director - Kirklands Care Ltd