I started this programme at the end of May 2018 and was very cynical about it working. I had struggled since January "calorie counting" and only lost 4.5 pounds in 5 months. The first week I was really surprised how I wasn't starving or lethargic or moody. Yes, I was hungry but it was a hungry that you get used to very quickly and easy to manage. At the end of my first week I lost 5.5 pounds and was absolutely over the moon. Every week since I have consistently lost weight apart from 2 weeks on holiday where I didn't follow the plan - but even then I only put 3 pounds on as my whole mindset has changed. I have now lost 1 stone 5.5 pounds in 10 weeks of following the diet and am over the moon. The products are all actually OK - the strawberry milkshake is lovely made with chilled water and the snacks are great for the evenings. The only thing that is awful is the "porridge paradise". The only way I can manage to eat it is by putting a lot of cinnamon in to mask the flavour and smell. But I still eat it every day!