Thank you for the design, manufacture and sale of the roll mats.... they are such a useful idea! We were looking for something to put in the boot of our new car and very nearly ordered something from another well known retailer, then Ta Da!! The Red Dog Company roll mat appeared - no competition. Our beagle staffie cross Lilah recognises the feel, texture and probably smell of the roll mat she is used to in her Red Dog bed and has taken to it beautifully. We are looking forward to taking her to the Isles of Scilly soon, so a long journey and we wanted her to be comfortable. I'm sure that if dogs could talk, there would be an enormous woof of approval :)