The USP is the fragrance of the roses, which is supposed to be the rationale for the premium price point. Sadly for my wife’s birthday the foliage was the main Olifactory stimulant provided by fragrant herbs, with the roses being a somewhat insipid after thought. Maybe it’s not the right season, and the flowers being imported from overseas but the value diminishes without the strong perfume. My local florist’s bouquet was twice the size for the price in terms of volume and actual stems of flowers and blew this bunch out the park sadly.. they need to try harder to keep up the ‘real flower’ image especially with the large courier surcharge for delivery