I discovered Pure quite by chance and I am so pleased I did! They were very professional and efficient but sensitive and caring. I was kept informed at every stage which was great. It is really good to find that there is an alternative to the extremely expensive funeral directors and you can keep it all very simple if you want to - we chose an unattended cremation as we are a very small family and none of us like funerals so we decided not to attend but to have a family celebration at home, of my aunt’s life, without having look at a coffin. I can highly recommend Pure...an excellent choice!