This is how the process is advertised 1 Fill in the simple form Give us some basic details including your IMEI number, iPhone model and network the phone is locked to. Cost £19.99 2 Choose a payment method. We accept all major credit and debit cards, Official SIM Unlock is the cheapest way to IMEI unlock your iPhone! ****COST WILL BE £19.99 PLUS £4.00 Vat. TOTAL IS REALLY £23.99 TO PREPARE TO UNLOCK***** 3 Receive instructions on how to unlock your iPhone by email. ****NOW PAY A FURTHER FEE - IN MY CASE A FURTHER £259.99**** Simply follow the instructions and your iPhone unlock will be completed using a Wi-Fi connection. VERY MISSLEADING ADVERT. I DO NOT THINK IT IS INTENTIONAL ! PLEASE DON'T MAKE THE SAME MISTAKE AS ME AND TAKE THE CLEVER ADVERTISING AT FACE VALUE. THEY SEEM TO BE EXTREEMLY ACTIVE AT TRYING TO TAKE DOWN ANY NEGATIVE REVIEWS