Oh my god, best night's sleep I have had in a while. I have been looking for years for a pillow that is not uncomfortable when I sleep (I mostly sleep on my side but move around a lot) and kept waking up with a sore neck, back pain etc. I've been buying pillows from dunelm every year, sometimes multiple times and at first the new pillows seemed great but would always sink in as I slept or get lumpy, mostly I put this down to bad luck but I also didn't think it was worth spending too much on a pillow. My neck was really hurting after my most recent purchase and I made an impulse buy, I immediately noticed the difference in how firm this is but soft and it also springs back up instead of losing it's shape. I'm glad for once I spent a little bit more as it's definitely worth it!