As a pizza base, it is just brilliant. As a tostie, you have to fry it in a bit of butter and it's a bit cardboard like - but if you are not eating any bread, it's very satisfying. Now, it's too expensive. I would probably eat it more regularly if it wasn't for the steepy price. Half the price and I would buy more than double (I'm currently having one a week, but would easyly eat one a day if it wasn't so expensive). I understand that production costs are high but wonder whether the possibly higher volume of sales wouldn't compensate for a more reasonable price?